In their new book, An Other Kingdom: Departing Consumer Culture, Peter Block, Walter Brueggemann and John McKnight offer a critique of what they call the predominate ideology of our age: Free Market Consumerism. In my own experience I have found that many people do not even realize that this ideology is both dominate and destructive. So, with the help of Block, et al., I wish to simply elaborate what “Free Market Consumer Ideology” means and how it impacts all of us.
FREE – indicates the idea that participants in the market (individuals and institutions) should be constrained as little as possible; regulation/limitation is bad. The freedom of the individual is what matters most. Recently I saw someone post on FB a video of Milton Friedman “destroying” a socialist debate partner. In the video Friedman says that what makes the world go ’round is “individuals pursuing separate self-interests.”
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